Archive | April, 2012

Speaking IV Midterm Grades

24 Apr

Attention Speaking IV Students:

Below is a spreadsheet with your grades for the persuasive speaking assignment, individual UTS grade and group UTS grade. Remember the individual grade is 80% and group grade is 20% of your final mid-semester grade respectively.

If your student number does not appear on the list, please email me at rachelwisthuff@gmail.com and I will send you an email about your grades.

If you have questions or complaints, you may also email me.

Good luck with your other exams!

Speaking IV Midterm Grades

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Speaking IV Notes: Advertising Tools and Tricks

24 Apr

Charts and Graphs: Pictorial evidence to influence the shopper

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Company A’s sales increased, rose, soared, surged [more extreme], rocketed [most extreme], etc.

Company B’s sales decreased, fell, dropped, plummeted [extreme], etc.

Company C’s sales stayed flat, remained constant, held steady, etc.

image

Company A’s sales sped up while Company B’s sales slowed down.

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Company B has the highest consumer satisfaction rating, while Company C has the lowest consumer satisfaction rating.

*Note: These are generic graphs. Always be sure to label the x-axis, y-axis, and data, as well as the units of the data.

Slogans:  A short memorable phrase used in advertising

  • I’m lovin’ it. [McDonald’s]
  • Live, love, laugh [Blackberry]
  • Drivers wanted [Volkswagen]

 

Logos: A symbol or small design used to identify a product

 

 

Surveys and Studies: Positive results are used to help sell the product

  • Examples: 4 out of 5 dentists prefer Colgate toothpaste.

              9 out of 10 moms choose Dove’s body wash

 

 

Before and After: Used to show the effectiveness of the product

 

 

 

“Satisfaction guaranteed or your money back!”

Speaking IV Midterm Exam

14 Apr

Task: Create a TV News Program

Date: Monday, April 16 2012

Time: No preparation is needed before class. 20-25 minutes to prepare. Each group should speak for at least 5 minutes.

Rules: A small script is allowed, but reading is not allowed. If you read your notes, I will ask to take those notes away. Also, all group members must speak equally.

Groups: 3-4 people. I will choose randomly who will present first, second, etc.

Part 1: On the day of the exam, I will give each group 2 news headlines. Your group will be responsible for giving news reports based on the headlines. If you are unfamiliar with the news story, then you may make up your own facts. This will test your informational speaking abilities. You should present only facts, not opinions. Remember to organize your news with an introduction, middle, and conclusion. Transition words should also be included.

Part 2: On the day of the exam, I will also give each group 1 product. Your group will be responsible for creating a short commercial to promote that product. This will test your persuasive speaking abilities. You should use different kinds of appeals to get the audience to buy your product.

Order: The news program should be organized like this:

  1. News Report #1
  2. Commercial Break
  3. News Report #2

Grading:

20%: Group Performance Grade (based on the overall success of the performance, focused mainly on content, organization, etc.)

80%: Personal Speaking Ability (content, fluency, expression, grammar, etc.)

 

**I apologize for posting this so late. If you have any concerns or questions, please SMS me.

Speaking II Vocab Correction

8 Apr

Hey guys,

The vocab sheet I posted before was just a rough draft. It has now been switched with the final draft. Please print and study the new final version.

Thanks,

Rachel

Speaking II Vocabulary: “Restaurants”

5 Apr

Hey guys! Great job in class yesterday. I had a lot of fun watching the shopping role play. If I ever need to go bargaining, I will bring you along.

First of all, here are the the 3 parts to your mid-term exam. (I will give you the grading rubric and dates/times of the exam in class next Wednesday.)

Part I: Question and Answer

Themes: Going to School and Growing Up

I will ask you 3-4 questions about your life, both when you were growing up and now that you are a student at UMS. Answers must be given in full sentences. Answers should be given in the correct past tense or present tense. Please review the vocabulary and notes from Weeks 2 and 3 to prepare.

Part II: Description

Themes: Weather/Seasons

I will show you a picture and you must predict the weather based on that picture. Answers must be given in full sentences. Answers should be given in the future tense. Please review the vocabulary from Week 4 to prepare.

Part III: Dialogue

Themes: Making Invitations, Going Shopping, and Ordering at Restaurants

On the day of the exam, you will choose a card that gives a scenario and explains the characters (customer, salesperson, waiter, etc). You will then begin a dialogue with me. To demonstrate your knowledge, you should study the vocabulary and notes related to the three themes above. The dialogue should last for 2-3 minutes.

Secondly, here is the new vocabulary for this week:

Speaking II Restaurant Vocab

Have a great long weekend!

Speaking IV Notes: Persuasive Speaking

3 Apr

Persuasive Speaking Graded Assignment: Promoting a Product

Speaking IV Persuasive Speaking 

Definition:

Persuasive speaking leads the audience make a choice or form an opinion.

Informational Speaking only teaches, telling about all the choices and opinions. Persuasive speaking directs the audience to a certain choice or opinion.

3 Kinds of Persuasion:

-Questions of Fact (True or False)

  • Example: Global warming will destroy the earth.

-Questions of Value (Good or Bad)

  • Example: Riding your bicycle is better for the environment than driving.

-Questions of Policy (Laws; Rules)

  • Example: The government should fine companies who emit fossil fuels.

Goal: By the end, you want the audience to agree with you or believe you.

  • Call to Action (“Go vote for me today!”)
  • Passive Agreement

Methods of Persuasion– How do you change audience opinion?

  1. Pathos- Emotional Appeal
  2. Logos- Rational Appeal (2+2=4)
  3. Ethos- Credibility Appeal
    • Supporting Materials- Examples, Statistics, Testimonials
    • BEWARE of Leaps in Logic (Generalizations, Stereotypes, etc.)

Format– How do you organize your persuasive speech?

  • Problem
  • Cause
  • Solution (s)

Or-

  1. Attention
  2. Need (Problem)
  3. Satisfaction (Solutions)
  4. Visualization (The Plan)
  5. Action (Motivational Closing)

(Called Monroe’s Motivated Sequence)